James has been a part of the bathroom industry since 2001, bringing a passion for driving innovation and helping businesses achieve greater profitability. When he’s not immersed in his work, James enjoys spending quality time with his family, indulging in movie nights, playing football and savouring delicious food. During his holidays, he loves embarking on cruises and exploring new destinations. James loves listening to music and had dinner with his music Idol Meat Loaf in 2005.